The U.S. enterprise data strategy and planning (EDSP) market reached a valuation of approximately USD 20,137.5 million in 2023 and is projected to grow at a CAGR of 8.4%, reaching USD 35,053.4 million by 2030. Similarly, the EDSP market in Southeast Asia was valued at USD 1,778.5 million in 2023 and is expected to grow at a CAGR of 12.3%, reaching USD 3,955.8 million by the end of the decade.
In the U.S., the solutions category accounted for a dominant market share of 76.5%. These software solutions establish standardized workflows, offering benefits such as reduced operational costs and fostering a data-driven culture. Among the solutions, analytics tools are gaining traction as they can process diverse data formats—structured, semi-structured, and unstructured—transforming them into actionable insights for visualization and analysis.
Regarding deployment modes, the on-premises segment generates higher revenue due to its advanced security features, making it particularly attractive for large financial institutions and enterprises.
In Southeast Asia, the BFSI sector led with a 16.9% market share, driven by its adoption of data-driven strategies to address challenges like customer retention, fraud detection, and application screening. The retail and consumer goods segment is expected to grow the fastest, leveraging analytics tools to manage scattered data from multiple sales channels. These tools help retailers analyze customer interactions throughout the purchase journey, providing actionable insights.
Artificial intelligence plays a pivotal role in enhancing data transformation, modeling, and storage by improving efficiency and insight generation. Machine learning and IT tools further support automated data processing, enabling natural language interactions, intelligent exploration, and advanced analytics. AI-powered tools also streamline data integration, cleansing, and transformation, reducing manual effort and ensuring data quality.
The increasing generation of data from various sources continues to drive the demand for EDSP solutions across the U.S. and Southeast Asia. This trend is set to persist, fueled by advancements in AI and analytics technologies.