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Media & Entertainment Sector Boosts Generative AI Growth

Generative AI Industry

The global generative AI market reached USD 15.6 billion in 2024 and is expected to surge to USD 81.1 billion by 2030, showcasing a robust compound annual growth rate (CAGR) of 31.6% during the forecast period. This rapid growth is fueled by the technology’s potential to revolutionize industries through automation and innovation.

Generative AI leverages algorithms capable of producing realistic content by analyzing training data like images, text, and audio. A well-known example is ChatGPT, which is trained on vast datasets to perform tasks such as text summarization, sentiment analysis, and question answering.

Generative Adversarial Networks (GANs) focus on generating new data that closely mimics real-world datasets. Rather than expanding basic AI systems, these advanced methods emphasize deep learning to produce data samples. These models are multi-modal, meaning they can manage several processes at once, significantly enhancing human-machine interaction through natural language processing (NLP).

A key factor driving the growth of the generative AI industry is the development of large language models (LLMs) due to their superior ability to generate, manipulate, and comprehend natural language.

In 2023, the software segment led the market with a revenue share of approximately 55%. Software forms the backbone of generative AI, providing essential algorithms, tools, and frameworks. The natural language processing (NLP) category is also a major player, projected to grow at a CAGR of 31.8% during the forecast period. Advances in NLP are transforming applications such as chatbots, content creation, and AI systems.

The media and entertainment sector is currently the largest end user, and this category is expected to grow at an impressive CAGR of 40% during the projection period. The rapid adoption of AI tools in this sector is driving significant improvements in content creation and distribution.

In 2023, North America held the largest market share, accounting for about 50%. The region’s advanced technological infrastructure, combined with its ability to nurture disruptive AI companies, has positioned it as a leader in the generative AI space. Additionally, rising concerns over banking fraud, increasing healthcare demands, and the growth of pseudo-creativity are further contributing to North America’s dominance in the market.

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Electronic Warfare Market Poised for Rapid Growth Amid Global Defense Expansion

The global electronic warfare industry was valued at USD 12.5 billion in 2024 and is anticipated to reach USD 25.3 billion by the end of the decade, growing at a CAGR of 12.4% during the forecast period. This growth is primarily driven by the enhancement of defense capabilities by numerous nations worldwide to counter emerging threats.

The electromagnetic spectrum, combined with cyberspace, forms a unified electromagnetic environment known as the cyber-electromagnetic domain. This technological advancement is emerging as a crucial focus, as this domain is expected to play a pivotal role in future conflicts.

Diplomatic and strategic relations between countries can deteriorate at any moment, turning allies into adversaries. As a result, almost all nations are enhancing their military prowess by adopting electronic warfare systems. Border-sharing countries are particularly at risk, irrespective of their current diplomatic ties, prompting them to bolster their arsenals with advanced technologies.

Electronic Warfare Industry Insights

  • The airborne segment is projected to hold the largest market share, estimated at 40% in 2024, and is expected to grow at a CAGR of 12.8% from 2024 to 2030.
  • Airborne electronic attack capabilities are vital for achieving dominance in the electromagnetic spectrum, including the ability to disable, deny, and degrade enemy air defenses.
  • Electronic decoys used in combat aircraft and missiles are instrumental in misleading enemy air defense systems.
  • The electronic support segment is the largest, with a 45% share in 2024, and is expected to experience the highest growth, with a CAGR of 12.7% over the forecast period.
  • Information derived from electronic support is critical for decision-making in both offensive and defensive operations, enabling the detection of enemy communication networks and radars.
  • Data collected is utilized for electronic intelligence (ELINT), signals intelligence (SIGINT), and communications intelligence (COMINT).
  • Signal jammers dominate the market with a 20% share in 2024 and are forecasted to be the fastest-growing category, with a CAGR of 13.2% from 2024 to 2030.
  • Jammers disrupt, deceive, or block enemy radars and communication systems by emitting interfering signals, facilitating counter-operations without being detected.
  • North America held the largest market share, around 50% in 2024, largely due to the U.S.’s significant defense investments, with a budget of USD 877 billion in 2022.
  • The U.S. heavily invests in equipping its military branches with advanced weapons and electronic warfare systems.
  • Major defense and weapons companies maintain a strong presence in the region.
  • The Asia-Pacific region is the fastest-growing market, with a projected CAGR of 12.7% during 2024–2030.
  • Several countries in the region are expanding their military capabilities with electronic warfare systems, given the geopolitical landscape characterized by strained relations.

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Over-the-Top Services Market Growth Drivers and Forecast Report, 2030

OTT Services Market

Factors such as the rising internet speed, surging penetration of smart devices and the internet, and burgeoning demand for video-on-demand (VoD) services in developing countries are expected to steer the over-the-top services market growth during the forecast period (2021–2030). Currently, the deployment of the 5G network, to offer increased data speed at low cost, is becoming a prominent market trend. Countries such as the U.S., the U.K., Australia, Japan, Taiwan, Germany, and South Korea have already started deploying 5G networks.

The increasing penetration of the internet and smart devices is one of the key growth drivers for the market globally. Customers can access OTT content through smart TVs, internet-connected phones, tablets, laptops, desktops, gaming consoles, and set-top boxes. Moreover, the increasing amount of time being spent on these smart devices, owing to their escalating use for work and entertainment purposes, will augment the demand for OTT services. Additionally, the growing penetration of high-speed internet and advanced network technologies, such as optical fiber, 4G/LTE, and 5G, will facilitate the market growth.

At present, the OTT services market is fragmented in nature due to the presence of numerous players, such as Netflix Inc., Facebook Inc., Roku Inc., Apple Inc., Amazon.com Inc., Rakuten Inc., The Walt Disney Company, Telstra Corporation Ltd., Google LLC (YouTube), and Kakao Corp. Nowadays, these players are introducing OTT platforms and services to gain a competitive edge. For instance, in March 2021, Netflix Inc. started testing mobile+, a new plan in India for INR 299 per month. This plan will enable subscribers to stream content in 720 HD quality on computers and smartphones. However, this plan will not be accessible on TVs or multiple devices simultaneously.

The monetization model of the OTT services market is classified into advertising-based, subscription-based, and transaction-based. Under this segment, the transaction-based model is expected to witness the fastest growth throughout the forecast period as it enables market players to generate revenue by selling the license of a software product that can be utilized by a group of users or a single user. Moreover, the increasing tendency of users to purchase entire content, such as a full-license video game, with all the features will drive the growth of this category.

Furthermore, the streaming device segment of the OTT services market is categorized into smartphones and tablets, laptops and desktops, gaming consoles, and others. Under this segment, the smartphones and tablets category accounted for the largest market share in 2020 due to the rising technological advancements and growing internet penetration. According to the International Telecommunication Union (ITU), there were 4 billion internet users across the world in 2019. Additionally, this number accounted for over 51% of the global population.

Geographically, North America held the largest share in the OTT services market in 2020 due to the burgeoning internet penetration in the region. As per the ITU, nearly 88.49% of the North American population used the internet in 2018. Whereas, the Asia-Pacific (APAC) market is expected to observe the fastest growth during the forecast period as a result of the booming population, expanding smartphone user base, and increasing internet penetration in developing countries, such as China and India.

Thus, the expanding smartphone customer base and rising internet penetration will supplement the market growth.