In 2021, the global market for energy-based aesthetic devices was valued at approximately $2,662 million, and it is projected to exceed $6,326 million by 2030, growing at a CAGR of over 10% in the coming years. The industry’s growth is driven by increasing awareness, acceptance, and accessibility of these devices, along with product innovations, rising disposable incomes, and the widespread prevalence of chronic skin conditions. Additionally, advancements in minimally invasive (MIS) procedures for skin resurfacing and tightening contribute to market expansion.
Laser devices held the largest share of the market in 2021, accounting for around 40%, followed by light-based and electromagnetic energy-based devices. This dominance is primarily due to the expanding cosmetic applications of lasers, such as skin contouring and the reduction of hair and fat. The rising aging population and the effects of prolonged sun exposure, including photoaging, have also driven the demand for these devices globally.
The segment for facial and skin resurfacing/photo rejuvenation is expected to grow at a robust rate of over 10% in the coming years. One of the key factors supporting this growth is the aging population, which tends to show visible signs of aging, including wrinkles, fine lines, scars, enlarged pores, rough texture, and dull skin tone. As a result, people are increasingly opting for light-based aesthetic devices to regain a youthful appearance.
Among the two main distribution channels, the indirect segment is set to grow significantly, with a growth rate of approximately 11%, primarily due to the increasing trend of online shopping, especially for home-use aesthetic products. Online marketplaces such as Amazon and Flipkart offer a wide range of these devices, along with convenient return and payment options, thus expanding their customer base and boosting sales.
Home-use aesthetic devices are anticipated to experience the highest growth rate in the coming years due to technological innovations that make energy-based devices more accessible. These devices are also relatively affordable, which further drives their global adoption.
In 2021, North America accounted for about 40% of the revenue in the energy-based aesthetic devices market and is expected to maintain its leading position. This is attributed to the rising prevalence of obesity, which drives the demand for fat reduction and body contouring treatments. For instance, the U.S. is projected to have around 125 million overweight individuals by 2030. Moreover, increasing R&D activities, product launches, and growing healthcare expenditure are major factors contributing to the market’s growth.
Globally, there is a growing preference for minimally invasive (MIS) treatments. According to the American Society of Plastic Surgeons (ASPS), popular MIS procedures include botulinum toxin type A injections, chemical peels, laser skin resurfacing, soft tissue fillers, and intense pulsed light (IPL) therapy. In 2020, the total number of MIS aesthetic procedures reached 13.2 million, representing a 174% increase compared to 2000.
The rising medical tourism industry, increasing number of aesthetic procedures, and the growing prevalence of skin disorders have also fueled the demand for energy-based aesthetic devices worldwide.