Inbound Marketing Series: What Is Email Marketing? And How It Can Benefit Your Business?

Emails have been around the user since the 1980s and till date, it is considered to be the most effective way of communication. People get emails every day, and it can be about official messages, newsletters, promo codes of the product, signup form, welcome message, new product arrival info, etc.

If you go in-depth on how email came into the picture. Then you will come across these two popular names in the world of email “ Ray Tomlinson and Shiva Ayyadurai”. In 1972, Ray Tomlinson was credited for inventing email. During that time, emails were used to send messages to various users of the same computer. Later in 1978, Siva Ayyadurai began his work on the email system and in 182, he copyrighted his software, called “Email”.

Emails have always been the most effective and productive way of marketing. A study says that emails are 40 times more effective in acquiring new leads than any other marketing technique. There are various agencies that provide email marketing services. But most of them fail to create an effective set of strategies that can make your users to remember your product and brand for a long time. SFWP Experts, a marketing agency in Los Angeles has succeeded in creating unconventional marketing strategies that can make a long-lasting effect on the user’s memory about your brand and product.

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Inbound Marketing Series: What Is Email Marketing? And How It Can Benefit Your Business?ultima modifica: 2021-11-10T09:22:29+01:00da marklevisebook

Inbound Marketing Series: What Is Email Marketing? And How It Can Benefit Your Business?

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